Mass market penetration
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Knowing When Market Penetration is Appropriate
For example, if there are million people in a country and 65 million of those people have cellphones, then the market penetration of cellphones would be approximately 22%. In theory, there are still million more potential customers for cellphones, which may be a good sign of growth for cellphone makers. In general.
Description:Mass marketing creates the largest potential market, which leads to lowered costs. There are three standard approaches to target marketing. Resources of mass marketing provide cost-effective marketing solutions for small and micro businesses, including start-ups. Bad press is bad press. In general, older offerings or industries have greater market penetrations. Appearance — If your company makes a physical product you can tailor product designs to establish aesthetic distinctions that will appeal to the sensibilities of the new market segment.